Experiential Marketing
Rogers Red Carpet Experience at TIFF
Over 11 days, film buffs from across Canada and around the world descended on Toronto as the 49th annual Toronto International Film Festival, presented by Rogers, showcased the best in film. From red carpets to VIP events, the buzz and excitement was felt across the city.
As part of the Rogers Beyond the Seat program, thousands of customers were able to enjoy a premium experience at the Rogers Red Carpet Fan Zone ahead of the film screenings. With an unparalleled view of the stars, snacks & drinks, as well as interactive content including trivia, sizzle reels and live feeds fans were treated to front-row access to A-list celebs.
Site planning and Logistics
Daily Site Management
Street Team Coordination
Contesting for #BeyondTheSeat Program
Asset procurement
Supported VIP Reception Planning (Food and Beverage, Venue Management, Client Coordination)
Logistics and Timelines
Staff Training and Briefings
Food and Beverage
Venue Management
Run of Show
Source: Instagram via SDI Marketing/Midnight Circus