Experiential Marketing

Rogers Red Carpet Experience at TIFF

Over 11 days, film buffs from across Canada and around the world descended on Toronto as the 49th annual Toronto International Film Festival, presented by Rogers, showcased the best in film. From red carpets to VIP events, the buzz and excitement was felt across the city.

As part of the Rogers Beyond the Seat program, thousands of customers were able to enjoy a premium experience at the Rogers Red Carpet Fan Zone ahead of the film screenings. With an unparalleled view of the stars, snacks & drinks, as well as interactive content including trivia, sizzle reels and live feeds fans were treated to front-row access to A-list celebs.

  • Site planning and Logistics

  • Daily Site Management

  • Street Team Coordination

  • Contesting for #BeyondTheSeat Program

  • Asset procurement

  • Supported VIP Reception Planning (Food and Beverage, Venue Management, Client Coordination)

  • Logistics and Timelines

  • Staff Training and Briefings

  • Food and Beverage

  • Venue Management

  • Run of Show

Source: Instagram via SDI Marketing/Midnight Circus

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