The Hyundai x FIFA Corporate Partnership was brought to life for fans at the FIFA Fan Festival in Toronto through an immersive, football-focused experience designed to engage fans beyond the game itself. The activation combined interactive football challenges, technology, entertainment, and vehicle discovery, with the all-new Hyundai Palisade integrated into the experience. Guests were encouraged to test their skills, interact with the brand, and experience Hyundai’s “Next Starts Now” vision in a high-energy festival environment. The activation was designed to connect Hyundai’s long-standing relationship with FIFA to the next generation of football fans through play, innovation, and memorable experiences. Delivered within one of Toronto’s largest World Cup celebrations, the experience welcomed fans alongside live matches, music, food, and cultural programming. From planning and production through to on-site execution, the project brought together multiple teams, partners, and moving parts to create a seamless guest experience running 22 days through out the FIFA World Cup 2026 tournament.